Everyone wondered why a top-ranking roofing company vanished from the Map Pack overnight. I found the problem in their Local Services Ads; a single mismatched phone number in the secondary…
The air smells like wet concrete after a summer rain. I am standing across the street from a storefront in downtown Chicago. I do not look at the sign. I…
The sidewalk does not lie but your rank tracker usually does. I remember spending three months fighting a hard suspension for a plumbing client whose listing was nuked simply because…
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn't…
The ghost in the GPS coordinatesHistoric citation spam involves removing outdated, incorrect, or duplicate business listings from across the web to ensure Google's local algorithm recognizes a single, authoritative truth…
Fixing the Messy Citations Left Behind by Your Previous AgencyI spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a…
The review extortion case that changed everythingA local cafe owner called me at midnight because a competitor had dropped twenty 1-star reviews in an hour using a VPN. We had…
The street looks different when you know where the glitches are. I see the digital cracks in the sidewalk before I even park my car. I smell wet concrete and…
The silent death of local calls and how to find the killerThe smell of wet concrete always reminds me of the day the maps went dark. I spent three months…
It was a feeling of utter panic. My phone buzzed nonstop with alerts—reviews flooding in from all directions. I thought, "This must be good, right?" But then, I noticed something…